Energy This

This week we had our Monster Representative stop by our office and drop off 4 of their new products due out soon.  He brought us three of the new Java products that included Chai Hai, Lo-Ball, and an Irish Blend, as well as their new Mixx’d product.  So far we’ve only tried the new Chai Hai and it’s kind of hard to describe as to how it tastes.  I think it’s going to be a great seller, especially for those people who like Chai Tea, but the new products in my opinion are going to sell like hot cakes.  As I’ve said before, American’s are obsessed with two things, Coffee and Energy drinks.  Monster has taken this concept and run with it making them the leader in Coffee Energy Drinks.  Here’s a list of the Java Products Monster now has: Mean Bean, Loca Moca, Big Black, Chai Hai, Lo-Ball, Irish Blend, Russian, and Nut-Up.

It seems as though everyone is trying to get a piece of the Energy Drink craze so it will be interesting to see what other companies come out with.

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Rockstar is now introducing their new ROASTED product line that includes a total of three new products, Rockstar Latte, Mocha, and Light Vanilla. I think it was inevitable that Rockstar came out with these new coffee products considering America is obsessed with caffeine and energy drinks. America’s new obsession with Caffeine is out of control! Have you ever driven by a StarBucks and the parking lot is empty? Have you ever been to a gas station and seen the shelves only filled with milk and water? Coffee and Energy drinks are the new craving for 2008, and what’s better than a combination of both?

Monster Energy came out with their coffee products in the middle of 2007 and they’ve been flying off the shelves ever since. I’ve seen first hand the obsession with these new energy drinks since we own and run Energythis.com. Monster Loca Moca and Monster Mean Bean are our number one sellers and I have a feeling that they’ve got some new competition with the introduction of the new Rockstar Roasted products. Rumor has it though that Monster Java is coming out with an addtional three new products, so make sure you keep your eyes open for more coffee products to hit the shelves.

Here’s ROCKSTAR ROASTED’s product description:

WAKE UP, GET ROASTED. ROCKSTAR ROASTED is an amazing mix of the finest espresso coffee, fresh milk and cream packed with the powerful blend of Original Rockstar. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROASTED is scientifically formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles–from athletes to rock stars. Rockstar Roasted is available in 3 delicious flavors: Latte, Mocha and Light Vanilla (with 50% less fat & 50% fewer calories than original Rockstar Roasted.) Enjoy this fully refreshing beverage super chilled. Party like a Rockstar.

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