2007
BRAWNDO - The Mutilator?
Posted by EnergyGuy in Energy Drink, Energy This, EntertainingThe fictional beverage From the Mike Judge film Idiocracy is now available in the Form of a Bright Green, Highly-caffeinated, Electrolyte-Packed, “Thirst-Mutilating” Energy Drink. Let’s take a look at what this bad boy is all about! What better way than to see it through their youtube video. We at EnergyThis have personally tasted the drink and thouroughly enjoyed it.
Brawndo? The Thirst Mutilator
Who needs bottled water when you have cans of Brawndo? Omni Consumer Products, working with industry leader Redux Beverages, and in agreement with 20th Century Fox Films, are bringing the future to life. Officially licensed from the 2006 dystopic hit Idiocracy by Mike Judge (Office Space, Beavis and Butthead, King of the Hill), Brawndo: The Thirst Mutilator is a refreshing and energizing lemon-lime endurance supplement beverage. It’s bright green with a smooth tangy flavor, and packed with 200 mg of caffeine, taurine, inositol, guarana, and electrolytes. It’s available in a yellow, 16 oz aluminum can, promently featuring the logo and the insightful commentary from the movie: “It’s got what plants crave!”
Already receiving tremendous response, Brawndo: The Thirst Mutilator was recently named “One of the top ten movie products we wish we had” and one of the “Best of 2007” by Maxim Magazine. It was chosen as the official drink of the 2007 Berkeley Film Festival, and has appeared on G4TV, Wired, the Onion, and more recently, has been all over the most widely-trafficked social news sites: Slashdot, Digg, Fark, and more.
“We are proud to have brought Brawndo: The Thirst Mutilator to market with the current industry leader in beverage innovation” said Omni Consumer Products Founder, Pete Hottelet. “Brawndo: The Thirst Mutilator is a perfect fit with Redux’ product vision, which stands for quality and character,” added Redux Founder, Jamey Kirby. “With Brawndo we have an excellent way to support Mike Judge’s creative work, as well as provide a great tasting drink. Even those who don’t know the movie will enjoy its great taste and superior endurance supplementation.”
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In May of 2007 Coca-cola purchased Glaceau, the maker of Vitamin water for $4.1 billion. I find this to be a bit insane considering the experts say Glaceau is only worth half of this, more like $2 billion. It looks like they’re working on taking over the beverage industry as a whole. Word on the street is that Coca-cola is considering the purchase of the “Honest Tea” brand. We don’t know how much stake Coca-cola is interested in but if they do make the purchase, this would give them a piece of the organic industry. 
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