1. First you must create a name and can design. The name must be bold and edgy yet leave the consumer wondering… A great example would be “Who’s Your Daddy?”. I got a chance to try this awesome drink and not 10 minutes after downing the 16 oz can of pure POWER I wondered… “Who is my daddy?”. Having a catchy name is key!
When it comes to can design… More Glitter = More Jitter!

2. Decide what taste you want to mimic. Many energy drink manufacturers already have recipes that are knock off Red Bulls or Rockstars and all you need to do is add a few more mg’s of caffeine or more Guarana Extract..
Here’s a rule of thumb to remember, More Caffeine = More Sales!!!

3. Refinance your home by pulling a home equity line of credit for $125k or somehow convince your friends and family to raise $125,000 for the MINIMUM order of 250,000 cans. The only way to compete in the energy drink world is to have a 16 oz aluminum can. Many companies will tell you they’re able to wrap a can with your label or wrap a plastic bottle with your label for cheap… DON’T BUY INTO THAT. Everyone knows that if you’re going to be successful, you MUST have a printed 16 oz can. The only downside is cost, but you’re in this for the long haul and spending money the right way is the only way!

4. Spend another $4k-$5k by designing a flash website that search engines will never pick up and your loyal customers will never visit. I have yet to see an Energy Drink company without a website. Oh and make sure you don’t forget the hip techno music in the background!

5. Promote the hell out of your Energy Drink by sponsoring small sports events and teams. A good start would be motocross racers, professional gamers or an offshore powerboat racing team. Remember that an online presence is a must so starting a myspace and facebook page would also be a PLUS. Doing your best to come up with some sort of viral marketing scheme like Cocaine Energy Drink did would be ideal.

6. After showing that you have the stay power, getting with a national distributor is the next step. It’s also the hardest step that 99% of energy drinks are unable to accomplish.

7. This could be the most important one…. Contact the guys from Energy This and get your Energy Drink listed on their website. Why wouldn’t you want to be on the one and only website geared towards energy drink sales? Get your product in the eyes and hands of the consumer.

8. Hold give aways on the Energy This blog so people get a chance to taste your incredibly high caffeinated drink. (remember more caffeine = more sales)!

If we’re missing anything… comment!

This Article/Post is a Energy This original.

8 MUSTs in Starting an Energy Drink

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Now Cocaine Energy drink will return in the US on February 1st 2008, to retake its place at the front of the energy drink pack. For our loyal customers and readers… You’ll be able to get your hands on this in less than a week.

For those of you who have never tried the drink, it comes in three varieties: Original (burn), Cut (no burn) and Free (0 calories). Cocaine Energy is 3.5 x stronger than the leading competitors and is loaded with a whopping 280mg of Caffiene.

Here’s a quick controversial video with the maker of Cocaine Energy Drink…

Remember! Just say NO to drugs… say YES to Cocaine Energy Drink. Buy at our store

This Article/Post is a Energy This original.

Cocaine is Baaack!

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It seems as though everyone is trying to get a piece of the Energy Drink craze so it will be interesting to see what other companies come out with.

This Article/Post is a Energy This original.

New Monster JAVA Energy Drinks!

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Here is an excerpt on why they believe that 2008 will be a profitable one for Hansens:

Energy drinks are the fastest growing category in the beverage market, and Monster is the second largest in terms of market share in the category, behind Red Bull. I find Hansen extremely attractive at these prices because the upside for Monster continues to grow big time.

In February 2007, Hansen announced two major distribution deals. First, they were able to grab Anheuser-Busch (BUD) to manage Hansen’s distribution in the U.S. Because A-B is such a big presence in the beverage world, this means Hansen will get more shelf space, better shelf space, and in more stores. The distribution agreement will come into full effect in 2008 and should be a major revenue booster for Hansen. But it gets even better. Hansen’s international presence has been next to nothing. In 2006 they started to get some exposure in Mexico, but that was it. But, just days after the agreement with Anheuser-Busch, Hansen announced a similar agreement with PepsiCo (PEP) Canada to manage energy drink distribution in Canada. So, in a matter of days, Hansen got two of the world’s beverage powerhouses to manage the distribution of its hottest products. Seems like a pretty good deal to me!

So be sure to call your broker and buy some shares of Hansens… but make sure you buy energy drinks in bulk first at our Store!

This Article/Post is a Energy This original.

Monster Stock Picks

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Brawndo? The Thirst Mutilator

Who needs bottled water when you have cans of Brawndo? Omni Consumer Products, working with industry leader Redux Beverages, and in agreement with 20th Century Fox Films, are bringing the future to life. Officially licensed from the 2006 dystopic hit Idiocracy by Mike Judge (Office Space, Beavis and Butthead, King of the Hill), Brawndo: The Thirst Mutilator is a refreshing and energizing lemon-lime endurance supplement beverage. It’s bright green with a smooth tangy flavor, and packed with 200 mg of caffeine, taurine, inositol, guarana, and electrolytes. It’s available in a yellow, 16 oz aluminum can, promently featuring the logo and the insightful commentary from the movie: “It’s got what plants crave!”

Already receiving tremendous response, Brawndo: The Thirst Mutilator was recently named “One of the top ten movie products we wish we had” and one of the “Best of 2007” by Maxim Magazine. It was chosen as the official drink of the 2007 Berkeley Film Festival, and has appeared on G4TV, Wired, the Onion, and more recently, has been all over the most widely-trafficked social news sites: Slashdot, Digg, Fark, and more.

“We are proud to have brought Brawndo: The Thirst Mutilator to market with the current industry leader in beverage innovation” said Omni Consumer Products Founder, Pete Hottelet. “Brawndo: The Thirst Mutilator is a perfect fit with Redux’ product vision, which stands for quality and character,” added Redux Founder, Jamey Kirby. “With Brawndo we have an excellent way to support Mike Judge’s creative work, as well as provide a great tasting drink. Even those who don’t know the movie will enjoy its great taste and superior endurance supplementation.”

This Article/Post is a Energy This original.

BRAWNDO – The Mutilator?

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Guarana (pronounced gua-ra-na) is a shrub found in the Amazon Rain Forest. Guarana seeds are known to be one of the richest sources in caffeine and have almost 3 times more than coffee beans. It’s become more and more popular in America as it’s known to stimulate and increase mental alertness, fight fatigue and increase physical stamina. Some say that Guarana may supress appetite and increase the ability to burn fat. Often times, Guarana is marketed as a unique stimulant, distinct from caffeine. This is to take advantage of the fact that not many people are aware that caffeine is found in many different plants.

Be sure to never ingest too much guarana! If you experience difficulty urinating or vomiting after drinking 10 Bawls Guarana Energy Drinks than you’re more than likely experiencing a Guarana overdose. So don’t do it, but if you did… you know where to buy it.

This Article/Post is a Energy This original.

Guarana Guarana Guarana! What is it?

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I just love the fact that the fourth “Wise Man” was not offering one can of Red Bull, but it’s obvious the guy bought in Bulk! More than likely he bought it at our store.

This Article/Post is a Energy This original.

Red Bull Christmas Commercial Yanked!

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Supposedly the drinks were 3 years old and could be dangerous or cause illness. Uh, you think? Could you imagine these youngsters in class all jacked up on caffeine? That’s how school yard riots break out!

You can find the full story here.

This Article/Post is a Energy This original.

Children Guzzling Old Energy Drinks

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This Article/Post is a Energy This original.

Do you feel the BURN?

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