Energy This

So you’re thinking about starting up your own energy drink, that’s GREAT! The competition is vicious. It’s not an easy task, but maybe Your Energy Drink could stand from the rest. We have good news! We did some research a few months back and came up with 8 easy steps to successfully create an Energy Drink.

1. First you must create a name and can design. The name must be bold and edgy yet leave the consumer wondering… A great example would be “Who’s Your Daddy?”. I got a chance to try this awesome drink and not 10 minutes after downing the 16 oz can of pure POWER I wondered… “Who is my daddy?”. Having a catchy name is key!
When it comes to can design… More Glitter = More Jitter!

2. Decide what taste you want to mimic. Many energy drink manufacturers already have recipes that are knock off Red Bulls or Rockstars and all you need to do is add a few more mg’s of caffeine or more Guarana Extract..
Here’s a rule of thumb to remember, More Caffeine = More Sales!!!

3. Refinance your home by pulling a home equity line of credit for $125k or somehow convince your friends and family to raise $125,000 for the MINIMUM order of 250,000 cans. The only way to compete in the energy drink world is to have a 16 oz aluminum can. Many companies will tell you they’re able to wrap a can with your label or wrap a plastic bottle with your label for cheap… DON’T BUY INTO THAT. Everyone knows that if you’re going to be successful, you MUST have a printed 16 oz can. The only downside is cost, but you’re in this for the long haul and spending money the right way is the only way!

4. Spend another $4k-$5k by designing a flash website that search engines will never pick up and your loyal customers will never visit. I have yet to see an Energy Drink company without a website. Oh and make sure you don’t forget the hip techno music in the background!

5. Promote the hell out of your Energy Drink by sponsoring small sports events and teams. A good start would be motocross racers, professional gamers or an offshore powerboat racing team. Remember that an online presence is a must so starting a myspace and facebook page would also be a PLUS. Doing your best to come up with some sort of viral marketing scheme like Cocaine Energy Drink did would be ideal.

6. After showing that you have the stay power, getting with a national distributor is the next step. It’s also the hardest step that 99% of energy drinks are unable to accomplish.

7. This could be the most important one…. Contact the guys from Energy This and get your Energy Drink listed on their website. Why wouldn’t you want to be on the one and only website geared towards energy drink sales? Get your product in the eyes and hands of the consumer.

8. Hold give aways on the Energy This blog so people get a chance to taste your incredibly high caffeinated drink. (remember more caffeine = more sales)!

If we’re missing anything… comment!

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Rockstar is now introducing their new ROASTED product line that includes a total of three new products, Rockstar Latte, Mocha, and Light Vanilla. I think it was inevitable that Rockstar came out with these new coffee products considering America is obsessed with caffeine and energy drinks. America’s new obsession with Caffeine is out of control! Have you ever driven by a StarBucks and the parking lot is empty? Have you ever been to a gas station and seen the shelves only filled with milk and water? Coffee and Energy drinks are the new craving for 2008, and what’s better than a combination of both?

Monster Energy came out with their coffee products in the middle of 2007 and they’ve been flying off the shelves ever since. I’ve seen first hand the obsession with these new energy drinks since we own and run Energythis.com. Monster Loca Moca and Monster Mean Bean are our number one sellers and I have a feeling that they’ve got some new competition with the introduction of the new Rockstar Roasted products. Rumor has it though that Monster Java is coming out with an addtional three new products, so make sure you keep your eyes open for more coffee products to hit the shelves.

WAKE UP, GET ROASTED. ROCKSTAR ROASTED is an amazing mix of the finest espresso coffee, fresh milk and cream packed with the powerful blend of Original Rockstar. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROASTED is scientifically formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles–from athletes to rock stars. Rockstar Roasted is available in 3 delicious flavors: Latte, Mocha and Light Vanilla (with 50% less fat & 50% fewer calories than original Rockstar Roasted.) Enjoy this fully refreshing beverage super chilled. Party like a Rockstar.

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The guys over at Seekingalpha made their 2008 Retail stock picks and Hansen Natural made the the top 3. For those of you who aren’t familiar with Hansen, they’re the ones that make Monster Energy Drinks, Rumba Energy Drinks and more…

Here is an excerpt on why they believe that 2008 will be a profitable one for Hansens:

Energy drinks are the fastest growing category in the beverage market, and Monster is the second largest in terms of market share in the category, behind Red Bull. I find Hansen extremely attractive at these prices because the upside for Monster continues to grow big time.

In February 2007, Hansen announced two major distribution deals. First, they were able to grab Anheuser-Busch (BUD) to manage Hansen’s distribution in the U.S. Because A-B is such a big presence in the beverage world, this means Hansen will get more shelf space, better shelf space, and in more stores. The distribution agreement will come into full effect in 2008 and should be a major revenue booster for Hansen. But it gets even better. Hansen’s international presence has been next to nothing. In 2006 they started to get some exposure in Mexico, but that was it. But, just days after the agreement with Anheuser-Busch, Hansen announced a similar agreement with PepsiCo (PEP) Canada to manage energy drink distribution in Canada. So, in a matter of days, Hansen got two of the world’s beverage powerhouses to manage the distribution of its hottest products. Seems like a pretty good deal to me!

So be sure to call your broker and buy some shares of Hansens… but make sure you buy energy drinks in bulk first at our Store!

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