Rockstar’s new Roasted Product line!
Posted on January 3rd, 2008 by Blake under Energy Business, Energy ThisRockstar is now introducing their new ROASTED product line that includes a total of three new products, Rockstar Latte, Mocha, and Light Vanilla. I think it was inevitable that Rockstar came out with these new coffee products considering America is obsessed with caffeine and energy drinks. America’s new obsession with Caffeine is out of control! Have you ever driven by a StarBucks and the parking lot is empty? Have you ever been to a gas station and seen the shelves only filled with milk and water? Coffee and Energy drinks are the new craving for 2008, and what’s better than a combination of both?
Monster Energy came out with their coffee products in the middle of 2007 and they’ve been flying off the shelves ever since. I’ve seen first hand the obsession with these new energy drinks since we own and run Energythis.com. Monster Loca Moca and Monster Mean Bean are our number one sellers and I have a feeling that they’ve got some new competition with the introduction of the new Rockstar Roasted products. Rumor has it though that Monster Java is coming out with an addtional three new products, so make sure you keep your eyes open for more coffee products to hit the shelves.

WAKE UP, GET ROASTED. ROCKSTAR ROASTED is an amazing mix of the finest espresso coffee, fresh milk and cream packed with the powerful blend of Original Rockstar. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROASTED is scientifically formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles–from athletes to rock stars. Rockstar Roasted is available in 3 delicious flavors: Latte, Mocha and Light Vanilla (with 50% less fat & 50% fewer calories than original Rockstar Roasted.) Enjoy this fully refreshing beverage super chilled. Party like a Rockstar.
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January 11th, 2008 at 7:48 pm
Cool. Coffee that tastes like the insides of Howard Schultz\’s rectum!!!
Sign me up.
January 12th, 2008 at 12:47 am
I think these taste like crappppppppppp, monster all the way
January 20th, 2008 at 11:03 am
Compare the sodium content of the Rockstar Roasted to the Monster Java and see why I choose Rockstar Roasted. Plus, it has a more natural coffee flavor. Rockstar Roasted is easily the better of the two.
January 22nd, 2008 at 3:13 pm
i got one last night,for one it works and 2 it taste great
January 22nd, 2008 at 3:42 pm
That’s good to know. We should start carrying them by the end of the month which is in a week or so. I’ll follow up with everyone once we do.
February 7th, 2008 at 4:57 pm
Im trying to order the new Roasted Vanilla Light, how come I cant find them online anywhere?
February 7th, 2008 at 6:41 pm
We should be getting them anytime at energythis.com. We haven’t gotten them in yet.
February 14th, 2008 at 1:57 pm
first let me say i DONT drink energy drinks. I had a sip of redbull 4 years ago and gave the rest of it away, never touched one since. So trying something new yesterday i grabbed one of these and i am plasantly suprised. It tasted great to me. The flavor was Latte, and it tasted nothing like i would expect an energy drink to taste. it tastes very simillar to starbucks frappachinos you find in the liquor store and let me tell you i am a pro on those :)! i will definately be going back for more of these. im so happy i found an energy drink that i like the taste of. cant comment on the effeciency since it was my first time, but i def. felt alert and could not go to sleep at my regular time or even 5 hours later.
February 15th, 2008 at 9:01 am
Glad to hear that you’re a new Energy Drink Connoisseur. If you liked the Latte drinks you should compare them to the Java products. A lot of people like these new coffee flavored energy drinks.
July 19th, 2008 at 10:14 am
rockstar roasted light vanilla totally rocks my world and with the low sugar this one will be very tough on competitors!