8 MUSTs in Starting an Energy Drink
Posted on January 14th, 2008 by EnergyGuy under Energy Business, Energy Drink, Energy This
So you’re thinking about starting up your own energy drink, that’s GREAT! The competition is vicious. It’s not an easy task, but maybe Your Energy Drink could stand from the rest. We have good news! We did some research a few months back and came up with 8 easy steps to successfully create an Energy Drink.
1. First you must create a name and can design. The name must be bold and edgy yet leave the consumer wondering… A great example would be “Who’s Your Daddy?”. I got a chance to try this awesome drink and not 10 minutes after downing the 16 oz can of pure POWER I wondered… “Who is my daddy?”. Having a catchy name is key!
When it comes to can design… More Glitter = More Jitter!
2. Decide what taste you want to mimic. Many energy drink manufacturers already have recipes that are knock off Red Bulls or Rockstars and all you need to do is add a few more mg’s of caffeine or more Guarana Extract..
Here’s a rule of thumb to remember, More Caffeine = More Sales!!!
3. Refinance your home by pulling a home equity line of credit for $125k or somehow convince your friends and family to raise $125,000 for the MINIMUM order of 250,000 cans. The only way to compete in the energy drink world is to have a 16 oz aluminum can. Many companies will tell you they’re able to wrap a can with your label or wrap a plastic bottle with your label for cheap… DON’T BUY INTO THAT. Everyone knows that if you’re going to be successful, you MUST have a printed 16 oz can. The only downside is cost, but you’re in this for the long haul and spending money the right way is the only way!
4. Spend another $4k-$5k by designing a flash website that search engines will never pick up and your loyal customers will never visit. I have yet to see an Energy Drink company without a website. Oh and make sure you don’t forget the hip techno music in the background!
5. Promote the hell out of your Energy Drink by sponsoring small sports events and teams. A good start would be motocross racers, professional gamers or an offshore powerboat racing team. Remember that an online presence is a must so starting a myspace and facebook page would also be a PLUS. Doing your best to come up with some sort of viral marketing scheme like Cocaine Energy Drink did would be ideal.
6. After showing that you have the stay power, getting with a national distributor is the next step. It’s also the hardest step that 99% of energy drinks are unable to accomplish.
7. This could be the most important one…. Contact the guys from Energy This and get your Energy Drink listed on their website. Why wouldn’t you want to be on the one and only website geared towards energy drink sales? Get your product in the eyes and hands of the consumer.
8. Hold give aways on the Energy This blog so people get a chance to taste your incredibly high caffeinated drink. (remember more caffeine = more sales)!
If we’re missing anything… comment!
Get notified when we write something new, subscribe to our email alerts. Thanks for visiting and go buy Energy Drinks at our online store!
January 15th, 2008 at 7:58 pm
I\\\’m on step 2 and I already have a question.
January 17th, 2008 at 1:59 pm
In Brazil, there is a drink called Guarana. It’s a soft drink with…you guessed it…guarana insteaad of caffiene.
Maybe somebody should import it and sell it as an energy drink. It’s pretty good stuff actually.
January 31st, 2008 at 5:16 am
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