Energy This

In May of 2007 Coca-cola purchased Glaceau, the maker of Vitamin water for $4.1 billion. I find this to be a bit insane considering the experts say Glaceau is only worth half of this, more like $2 billion.  It looks like they’re working on taking over the beverage industry as a whole.  Word on the street is that Coca-cola is considering the purchase of the “Honest Tea” brand.   We don’t know how much stake Coca-cola is interested in but if they do make the purchase, this would give them a piece of the organic industry. 

Coca-cola seems to be positioning themselves for a bright future.  In today’s industry the energy drink world is booming and everyone is entering.  Fortunately, Coca-cola has a large piece of the market with Full Throttle, Rockstar, NOS, Enviga, and now Vitamin Energy drinks.  Trends change and it looks like they’re looking to stay diversified whether it be the energy drinks, cola drinks, waters, and now organic tea drinks. They’re sure to be ready no matter which way consumers turn.   I think it’s a great move and just shows that Coca-cola in my opinion will continue to be a leader.

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